Jen Marples

I am the self-proclaimed number one champion of midlife women and a cheerleader for all women. I’m an agency owner, keynote speaker, podcaster, and leader in the midlife women’s empowerment movement.




Getting Clear on What You Really Want in Midlife with Bonnie Wan, author of The Life Brief

My guest today, Bonnie Wan, partner and head of brand strategy at Goodby Silverstein & Partners, is so brilliant and possibly one of the most lovely, empathetic, and big-hearted women I’ve ever had the honor to meet. She’s so creative and has many awards and accolades, yet she’s so down to earth and approachable. 

She just wrote The Life Brief, A Playbook for No Regrets Living. It’s available for pre-order now and will be published in January 2024.

I had the opportunity to hear Bonnie speak about The Life Brief at an event, and one of its core questions is: What do you want? And, damn, if this isn’t the most challenging question to ask yourself. She had all of us in tears because it’s very emotional when you write down what you want!

Bonnie used The Life Brief in her marriage, with her children, career, and more. Sometimes, the most complex question in life is WHAT DO YOU WANT and Bonnie will take us thru her process on how to excavate the answer on today’s episode. I can’t wait for you to get to know her and soak up her fabulous knowledge and big heart. 

You are going to walk away from this episode totally transformed and inspired!

Bonnie Wan is reimagining the reach and role of strategy for brands and everyday people. As Head of Brand Strategy for Goodby Silverstein & Partners, Bonnie’s leadership has earned prestigious awards. As creator, author, and teacher of “The Life Brief,” Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write briefs for their lives. “The Life Brief” has evolved from an agency talk into a workbook and workshops at Google, Apple, SXSW, Accenture, Change.org, Goop, and Jane Goodall’s Activating Hope Summit. Bonnie’s book, The Life Brief, will be published in January 2024.

Bonnie and I discuss:

  • Bonnie’s journey into advertising and becoming a powerhouse in her industry.

  • How branding ties into discovering more about yourself.

  • The #1 question we need to ask ourselves to get clear on what’s holding us back.

  • How to use The Life Brief to change your life significantly.

  • Why we mustn’t skip the messy part of The Life Brief.

  • The power in seeing life as chapters rather than one continuous journey.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me on Instagram @jenmarples!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Keep the conversation going with us by joining The Midlife Conversation on Facebook HERE!

Learn more about Jen Marples at https://www.jenmarples.com/ 

Unedited AI Transcript Here






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